Innovative Value in Training

Innovation doesn’t have to be random, experimental or by an entrepreneur – it can be systematic and reproducible.

The status of the business consulting industry is not in question, but traditional strategy and innovation beliefs are as companies continue to compete in head-to-head competition in search of sustainable and profitable growth. How does this transfer into executive education and corporate training? Head on.

Company executives expect results from their employees and partners. And the buzz word – innovation. But, as the authors of the best-selling business book Blue Ocean Strategy W. Chan Kim and Renee Mauborgne point out, innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for.

When companies consider executive education and/or corporate training shouldn’t they consider Value Innovation (cornerstone of Blue Ocean Strategy)? Corporate training that not only resonates, but inspires creativity?

Innovative value in corporate training can be discovered through addressing the specific industry concerns and company problems via an integrated and flexible business model. By facilitating creative and solution-oriented strategies, companies both large and small, can experience the impact of a systematic approach for value innovation – Blue Ocean Strategy.

Corporate training is intended to help companies recognize the limitations of their existing approaches to growth and profitability. Corporate training with innovative value offers insight on how to seize new profit and growth opportunities for companies to create new market space where the idea is not to compete head-to-head but to make competition irrelevant.

Innovation doesn’t have to be random by an entrepreneur who dreamt up a brilliant idea in his sleep. It can be systematic, reproducible and provide value for business.

Brendan Murphy is the Marketing Manager for Strategize Blue http://www.strategizeblue.com, a Blue Ocean Strategy Training and Consulting Company based in San Diego. He works under Dr. Zunaira Munir, the internationally acclaimed expert and keynote speaker on Blue Ocean Strategy